Give your mobile visitors what they crave.
As I sit here at my desk looking at a set of google analytics stats I can’t help but to marvel at the increase in the amount of visitors of our mobile viewers. It’s not just us that are seeing this either. All across the internet, business owners that check their web stats are noticing hits from mobile viewing devices have gone from 0 just a few short years ago to close to 30% in our case.
Think about it. When was the last time you were out in public and didn’t see somebody texting on their cell phone? They’re not all texting friends or hitting up face book. Some are actually looking for products and services
Obviously the stats I quote are going to be different regarding ohter sites. But still, 30% is a large number and not to be taken lightly.
Case in point. I was out in the field last week visiting a client, while I was waiting to get started I got a call from another potential client. She wanted some pricing info so I asked if she was still on our website and she was like.. “Yeah, I’m still there”! When I asked if she could fill out our form so I would have her info, she told me no because she was buzzing down the highway in her car, and didn’t think typing on her phone would be a good idea at the time. And me, always being the marketer and stat junky that I am, asked her “would it be OK if I ask about your searching habits?
Mobile friendly landing pages for your site are essential.
Here’s what I learned. She didn’t type a search string into her phone because she was driving. Instead she used googles mobile browser with voice search and just spoke in the term of what she wanted.
After the returns came back she clicked on a few till one came back with a mobile friendly page (like ours does), then she just pressed the button that said “CALL US”. According to her she doesn’t like visiting a site, then having to leave it while trying to remember the number. Then having to open her dialing pad and dialing. According to her “That’s just not going to happen. It’s unsafe!” It’s just so much easier to have a “CALL US’ option. And without it? We’d never have gotten to speak to her.
If you’re not on board with the proper landing pages for your mobile visitors, you’re losing out on a serious amount of contacts that you could easily be interacting with.
I’ll write more on this topic in the future, because face it. The future is here!