Louisville PPC Management Company
At our PPC management company we're all about the data. It has nothing to do with anybody's feelings about this or that aspect of a campaign. It does however have everything to do with what the data says. PPC is a numbers driven science and the data and metrics involved are measurable and manageable, and that's where we excel.
What Makes Us a Data Driven PPC Management Company?
It's not enough to know that somebody clicked on one of our clients ads and arrived on their site. Us and our clients need to know what that website visitor did or didn't do during the visit. Did they arrive on the site, then turn around and leave? Did they even scroll up and down on the landing page? What elements of the page did they place their cursor on? Did they fill out the form or call the phone number? What pages did they visit before they left? How long were they on the site? Your PPC management company should be knowing and sharing these things with you. Without this data it's impossible to accurately make any type of determination, then make the necessary changes to the website, campaign, or the accompanying ads that will lower a clients PPC spend budget and increase their ROI.
At the end of every day, cumulatively viewing this (big picture) data shows what is and what isn't working for our clients. Viewing and interpreting this data is how we determine how to adjust everything from a clients campaign strategies to their website visitors experiences. The end result of a properly ran campaign is getting the right message to the right person searching, getting them to click the ad, then providing a solid onsite experience for them that motivates them to call or fill out our clients contact forms. At our PPC management company we run all of our campaigns this way.